About Us

TRAINING BASED IN YORK REGION

ABOUT PURE SHOOTERS

Where Every Shot Counts.

FOUNDER AND HEAD COACH

SEIF AMER

With 3 years of dedicated coaching and a lifelong passion for basketball, Seif Amer has crafted a coaching style that's both enjoyable and effective. Focusing on the fundamentals while keeping training engaging, Seif ensures athletes not only improve their skills but also their love for the game. It's this balance of fun and focus that makes our training sessions exceptional.

OUR PHILOSOPHY

SHOOTING EXCELLENCE THROUGH CONNECTION

At the heart of Pure Shooters lies a simple yet powerful philosophy: Elite shooters play a MUCH easier game, and confident individuals are much better shooters! By centering our approach on not only shot making, but inner-game development, we not only develop their shot, but also equip them with the knowledge & tools to be able to coach and train themselves. We use basketball as a medium to teach valuable life skills, making every lesson on the court a step towards personal growth that will propel them on and off the court.

TESTIMONIALS

WHAT OUR CLIENTS SAY

"Your program helped me a lot! My mechanics when I were fine but with you I learned a lot of the small parts of the shooting that helped me understand how I shoot and how to keep doing things properly which has made me much more consistent. Focusing on my base was a huge one. Would DEFINITELY recommend this to other people looking to become better shooters!"

Ben Safran

New Hampton Guard

"Seif is a 2x OBA champion Head Coach. That in itself is enough to turn heads but he is also a top level shooting specialist that is truly player-oriented with a strong understanding of the game. He is motivated, skilled and most of all he is Coachable and teachable as a coach! There are very few youth coaches and trainers with his skill set and dedication."

Justin Mitchell

Founder and Owner of Elevation Athletics

"Coach Seif has really simplified my son's shooting, his shot looks and feels smoother in games. He focused on the small details that made a big difference in his shot. After just a few classes, my son's shot percentage improved, and he's shown a ton of confidence being able to shoot anywhere on the floor. He's been a huge help in his development and we couldn't be more pleased!"

Peter Hing

MUMBA Basketball Head Coach

"As a coach, I'm extremely selective about who I trust to work with my athletes - especially when it comes to shooting. It's not just about putting up reps - it's about mechanics, mindset, and building real confidence. That's why I brought in Coach Seif. His attention to detail is unmatched. He doesn't just teach players how to shoot - he rewires the way they think about the shot. Footwork, balance, release, follow-through - he breaks it all down and rebuilds it from the ground up. I've watched players who struggled with their form for years walk out of sessions with Seif and look like completely different athletes. If you're serious about becoming a knockdown shooter, Coach Seif is the coach you want in your corner. Period."

Jaan Bukhari

Founder and Head Trainer of Bukhari Basketball

ARE YOU READY TO SHOOT WITH CONFIDENCE?

ELEVATE YOUR GAME TODAY

Take the first step towards becoming the shooter you've always aspired to be.